Most important: Your success.

No matter how big or small your event is going to be - in the end the one thing that matters is your success which depends on professionalism and experience - combined with passion.

adhoc – To the point.

adhoc designs, plans and implements events, roadshows, trade fair appearances, adventure areas and media concepts as well as media installations. Under the guiding principle of engineering, the partnership-based support of your projects is of special concern for us.

adhoc operates from two locations in Germany – Potsdam and Cologne. An interdisciplinary team of engineers, architects, technical planners, scenographers, designers, conceptioners, project managers and event planners work together with a proven expert network to create your perfect appearance. Pragmatics and creativity are not contradictive for us. We allow ideas, visions and fantasies to become a tangible reality, developing the implementation variant with you which achieves the maximum effect to meet your budgetary requirements.



  • Conceptual analysis of communication needs
  • Technical planning of the streaming studio
  • Composition of the sources
  • Technical coordination and test with the streaming partner
  • Technical coordination and rehearsals with the speakers
  • Test and control of presentations and clips
  • Production of graphic content
  • Implementation and support of the production on site


  • Communication and coordination
  • Design and execution planning
  • Technical expert planning audio / video / media / light / kinetics
  • Architectural planning
  • Power supply planning
  • Safety engineering
  • Creation, administration and evaluation of performance records and tenderings
  • Budget and timing control
  • Logistics planning Acquisition / production / transport / personnel
  • Regulatory approvals


  • Initial consultation
  • Brainstorming/conceptual design
  • Consultation concerning medium and media use
  • Concept development
  • Concept examination and feasibility study
  • Layout
  • Technical and architectural design
  • Cost estimate


  • Technical, creative, organizational and/or overall project implementation
  • Project management and control
  • Coordination of the involved trades
  • Production management
  • On-site support
  • Safety monitoring
  • Tour/roadshow management
  • Documentation

Show direction

  • Conceptual analysis of communication needs
  • Support in the development of the program
  • Support in consolidating the content
  • Planning the image composition for the stream
  • Creation of production plans
  • Content management in advance and on site
  • Speaker coaching for video connections (via e.g. Zoom, Skype, Teams, etc.)
  • Camera coaching before and during rehearsals in the studio
  • Live control for the stream


  • Interdisciplinary expert team
  • Communication and coordination center
  • Professional structures and processes
  • The latest technology and software
  • Effective controlling tools
  • Enthusiasm for challenges
  • Passion for unforgettable moments

Partner & Network

adhoc develops custom-tailored solutions in cooperation with partners to meet your individual requirements.


Adapted to the respective valid regulations and ordinances of the event locations, we take over the analysis of the necessary measures and compile instructions for action for the trades and guests involved in the production.

ABOUT YOU Fashion Week Kraftwerk

Berlin 2021

  • Planning
  • Realization
  • Show direction
September 2021
January 2021
Agency: Nowadays
Category: Fashion, Public Event, Technical management

Konzept: Explizit GmbH
Fotograf: Chris Moylan

Mercedes Benz Fashion Week Kraftwerk

Berlin 2021

  • Planning
  • Realization
  • Show direction
  • Hygiene
September 2021
January 2021
January 2020
Client: MBFW
Agency: Nowadays
Category: Fashion, Public Event, Technical management